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Frequency of purchasing an item after viewing a social media advertisement in the Asia-Pacific region as of June 2025, by country or territory

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Source

In cooperation with
Release date

July 2025

Region

Asia, APAC

Survey time period

June 12 to 30, 2025

Number of respondents

57,838 respondents

Age group

16 years and older

Special properties

among consumers who see social media ads

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased an item after viewing an ad on social media?"

Number of respondents in:
China: 2,577;
Hong Kong: 1,261; 
Indonesia: 7,909; 
India: 16,932; 
South Korea: 1,737; 
Malaysia: 5,851; 
the Philippines: 5,114; 
Singapore: 2,142; 
Thailand: 7,996; 
Taiwan: 4,242;
Vietnam: 1,623. 

Citation formats

Purchase frequency after viewing social media ads APAC 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2025

According to a survey conducted by in June 2025, ** percent of respondents in China stated that they purchased products between three and six times after seeing social media advertisements for them. Meanwhile, about ** percent of respondents in Singapore reported that they never purchased items because of social media ads.

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Statistics on " Advertising in the Asia-Pacific region "

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Overview

4

Digital advertising

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Leading agencies

3

Traditional advertising

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Social media advertising

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Consumer perspective

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Ad spend

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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