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Ad preferences of connected TV (CTV) viewers in the United States as of 2022

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Sources

Release date

June 2022

Region

United States

Survey time period

2022

Number of respondents

over 2,900

Age group

18 years and older

Special properties

owning LG smart televisions

Citation formats

Ad preferences of CTV consumers in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 27, 2022
According to a survey released in June 2022, ** percent of U.S. connected TV (CTV) viewers prefer to watch ads if they would pay less. Further ** percent of respondents stated to prefer CTV ads to linear television advertising.
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