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Online beauty as a share of Shein's market share in Europe in 2023, by country

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Sources

Release date

September 2024

Region

Belgium, Europe, France, Germany, Italy, Netherlands, Spain, United Kingdom

Survey time period

November 2022 to 2023

Special properties

Consumer Panel Foxintelligence by NielsenIQ

Method of interview

Online panel

Supplementary notes

Release date is date of access.

Citation formats

Online beauty as a share of Shein's market share in Europe 2023, by country

Published by
Yihan Ma,
Sep 24, 2024

The Netherlands stands out as the market where Shein's online beauty category is the most dominant in Europe. Nearly percent of Shein's market share was made up of beauty products in the Netherlands in 2023. In contrast, beauty products represented only *** percent of Shein's portion of the German e-commerce market. 

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