Key insights
- Online share of the total retail trade revenue in Hungary
- 9%

Detailed statistics
Online share of total retail trade revenue in Hungary 2013-2024
- E-commerce revenue in Hungary
- bn USD

Detailed statistics
Revenue of the e-commerce industry in Hungary 2017-2030
- E-commerce as a proportion of enterprises' revenue in Hungary
- 22%

Detailed statistics
E-commerce share in enterprises' revenue in Hungary 2009-2024
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Current statistics on this topic
Recommended statistics
Market overview
7
- E-commerce revenue in Hungary 2019-2029, by segment
- Online share of total retail trade revenue in Hungary 2013-2024
- Number of users of e-commerce in Hungary 2017-2030
- Recommerce users in Hungary 2019-2030, by segment
- Online purchases from other countries in Hungary 2020-2023
- Number of online orders in Hungary 2025, by type
- E-commerce sales channel share in Hungary 2018-2028, by device
Market overview
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E-commerce revenue in Hungary 2019-2029, by segment

E-commerce revenue in Hungary 2019-2029, by segment
E-commerce revenue in Hungary from 2019 to 2029, by segment (in million U.S. dollars)
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Online share of total retail trade revenue in Hungary 2013-2024

Online share of total retail trade revenue in Hungary 2013-2024
Online share of the total retail trade revenue in Hungary from 2013 to 2024
-
Number of users of e-commerce in Hungary 2017-2030

Number of users of e-commerce in Hungary 2017-2030
Number of users of e-commerce in Hungary from 2017 to 2030 (in millions)
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Recommerce users in Hungary 2019-2030, by segment

Recommerce users in Hungary 2019-2030, by segment
Number of recommerce users in Hungary from 2019 to 2030, by segment (in 1,000s)
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Online purchases from other countries in Hungary 2020-2023

Online purchases from other countries in Hungary 2020-2023
Online purchases from other countries in Hungary from 2020 to 2023
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Number of online orders in Hungary 2025, by type

Number of online orders in Hungary 2025, by type
Number of online orders in Hungary in 2025, by origin (in millions)
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E-commerce sales channel share in Hungary 2018-2028, by device

E-commerce sales channel share in Hungary 2018-2028, by device
Share of e-commerce sales in Hungary from 2018 to 2028, by device
Webshops
9
- Share of companies selling online in Hungary 2011-2025
- Enterprises enabling online ordering, reservation or booking in Hungary 2010-2024
- Share of e-commerce in SMEs' revenue in Hungary 2017-2023
- Mail order and online retail stores revenue in Hungary 2010-2024
- Distribution of online shops in Hungary 2025, by sector
- Estimated monthly sales of online shops in Hungary 2025, by sector
- Leading e-commerce shops in Hungary in 2025, by net revenue
- Temu's Hungarian customer base 2023-2025
- Subscription e-commerce at Hungarian webshops 2024
Webshops
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Share of companies selling online in Hungary 2011-2025

Share of companies selling online in Hungary 2011-2025
Share of companies selling online in Hungary from 2011 to 2025
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Enterprises enabling online ordering, reservation or booking in Hungary 2010-2024

Enterprises enabling online ordering, reservation or booking in Hungary 2010-2024
Share of enterprises enabling online ordering, reservation or booking on their websites in Hungary from 2010 to 2024
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Share of e-commerce in SMEs' revenue in Hungary 2017-2023

Share of e-commerce in SMEs' revenue in Hungary 2017-2023
Share of e-commerce in small and medium-sized enterprises' revenue in Hungary from 2017 to 2023
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Mail order and online retail stores revenue in Hungary 2010-2024

Mail order and online retail stores revenue in Hungary 2010-2024
Revenue of mail order and online retail stores in Hungary from 2010 to 2024 (in million forints)
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Distribution of online shops in Hungary 2025, by sector

Distribution of online shops in Hungary 2025, by sector
Distribution of online shops in Hungary in January 2025, by sector
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Estimated monthly sales of online shops in Hungary 2025, by sector

Estimated monthly sales of online shops in Hungary 2025, by sector
Estimated monthly sales of online shops in Hungary in January 2025, by sector (in billion U.S. dollars)
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Leading e-commerce shops in Hungary in 2025, by net revenue

Leading e-commerce shops in Hungary in 2025, by net revenue
Leading online shops in Hungary in 2025, by domestic e-commerce net revenue (in million U.S. dollars)
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Temu's Hungarian customer base 2023-2025

Temu's Hungarian customer base 2023-2025
Active customer base of Temu in Hungary from September 2023 to June 2025 (in 1,000s)
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Subscription e-commerce at Hungarian webshops 2024

Subscription e-commerce at Hungarian webshops 2024
Do you plan to introduce subscription-based services or recurring purchase processes at your webshop?
Digital payments
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Most popular payment methods in Hungarian webshops 2024

Most popular payment methods in Hungarian webshops 2024
Distribution of webshops by supported payment methods in Hungary in 2024
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Share of e-commerce transactions in Hungary 2015-2024, by payment time

Share of e-commerce transactions in Hungary 2015-2024, by payment time
Share of e-commerce transactions in Hungary from 2015 to 2024, by payment time
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Distribution of domestic e-commerce payments in Hungary 2018-2024, by type

Distribution of domestic e-commerce payments in Hungary 2018-2024, by type
Distribution of domestic e-commerce transactions in Hungary from 2018 to 2024, by type
Delivery methods and preferences
5
- Share of online shops by available delivery methods in Hungary 2024
- Domestic online order distribution by delivery or pick-up method in Hungary 2023
- Share of online shops in contract with shipping companies in Hungary 2024
- Number of parcel lockers in Hungary 2022-2023, by provider
- Distribution of parcel lockers in Hungary 2024, by provider
Delivery methods and preferences
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Share of online shops by available delivery methods in Hungary 2024

Share of online shops by available delivery methods in Hungary 2024
Share of online shops in Hungary in 2024, by available delivery method
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Domestic online order distribution by delivery or pick-up method in Hungary 2023

Domestic online order distribution by delivery or pick-up method in Hungary 2023
Distribution of domestic online orders by delivery or pick-up method in Hungary in 2023
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Share of online shops in contract with shipping companies in Hungary 2024

Share of online shops in contract with shipping companies in Hungary 2024
Share of online shops in contract with shipping companies in Hungary 2024, by logistics service provider
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Number of parcel lockers in Hungary 2022-2023, by provider

Number of parcel lockers in Hungary 2022-2023, by provider
Number of parcel lockers in Hungary from February 2022 to February 2023, by provider
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Distribution of parcel lockers in Hungary 2024, by provider

Distribution of parcel lockers in Hungary 2024, by provider
Distribution of parcel lockers in Hungary in 2024, by provider
Online shopping behavior
9
- Online shopping rate in Hungary 2010-2024
- Share of Hungarians shopping online 2023, by age group
- Share of Hungarians making online purchases 2021-2023, by product category
- Online purchasing nationally and cross-border in Hungary 2023
- Hungarians' frequency of purchasing from domestic webshops 2024
- Frequency of online grocery shopping in Hungary 2024
- Most common shopping queries entered into Google in Hungary 2024
- Openness to e-commerce product subscriptions in Hungary 2025
- Most popular free shopping apps in Hungary 2024, by number of downloads
Online shopping behavior
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Online shopping rate in Hungary 2010-2024

Online shopping rate in Hungary 2010-2024
Share of population shopping online in Hungary from 2010 to 2024
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Share of Hungarians shopping online 2023, by age group

Share of Hungarians shopping online 2023, by age group
Share of Hungarians shopping online as of 1st quarter of 2023, by age group
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Share of Hungarians making online purchases 2021-2023, by product category

Share of Hungarians making online purchases 2021-2023, by product category
Over the past year, what kind of products have you ordered online?
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Online purchasing nationally and cross-border in Hungary 2023

Online purchasing nationally and cross-border in Hungary 2023
Online purchasing nationally and cross-border in the past three months in Hungary in 2023
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Hungarians' frequency of purchasing from domestic webshops 2024

Hungarians' frequency of purchasing from domestic webshops 2024
In the last 12 months, approximately how many times have you purchased a product from a domestic webshop with a price in Hungarian forint?
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Frequency of online grocery shopping in Hungary 2024

Frequency of online grocery shopping in Hungary 2024
Frequency of online grocery shopping in Hungary in 2024
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Most common shopping queries entered into Google in Hungary 2024

Most common shopping queries entered into Google in Hungary 2024
Most common shopping queries entered into Google in Hungary in 2024
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Openness to e-commerce product subscriptions in Hungary 2025

Openness to e-commerce product subscriptions in Hungary 2025
Openness toward e-commerce product subscriptions in Hungary in 2025
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Most popular free shopping apps in Hungary 2024, by number of downloads

Most popular free shopping apps in Hungary 2024, by number of downloads
Most popular free shopping mobile applications in Hungary in 2024, by number of downloads (in 1,000s)
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