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Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021

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Source

Release date

January 2022

Region

France, Germany, United Kingdom, United States

Survey time period

September 2021

Number of respondents

3,857 respondents

Age group

18 years and older

Supplementary notes

Respondents were asked if they agreed with the statement: "I’m more likely to trust a business in my community than one only on the internet."

The source does not specify the type of the survey.

Citation formats

Consumers trusting local business more than e-commerce in the U.S. & Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 16, 2023
During a survey conducted in France, Germany, the United Kingdom, and the United States in September 2021, little more than two-thirds (** percent) of responding adults said they either agreed or strongly agreed that they were more likely to trust a business in their community than one only on the internet. The remaining third of respondents expressed neutrality or disagreement with that statement. More than four out of five consumers surveyed also said it was important to trust the businesses they bought from.
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