among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
Multiple answers were possible.
Citation formats
Consumers' leading priorities when interacting with brands worldwide Q3 2024
During a global survey in the no quarter of 2024, approximately ** percent of responding consumers said that trusting the information provided was a priority when interacting with brands. Completing the interaction quickly and convenience followed, respectively listed by ** and ** percent of the respondents.
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Qualtrics. (October 30, 2024). Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics. "Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics. (2024). Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics. "Consumers' Leading Priorities When Interacting with Brands Worldwide as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics, Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1536433/consumers-priorities-brand-interaction/ (last visited July 19, 2026)
Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024 [Graph], Qualtrics, October 30, 2024. [Online]. Available: /statistics/1536433/consumers-priorities-brand-interaction/
