The survey included 23,730 consumers across 23 markets. Each market had 1,200 respondents, except for Hong Kong with 400, New Zealand with 600, the Philippines and Denmark with 660, Ireland with 700, and Singapore and the UAE with 800.
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Share of consumer feedback after a very good brand experiences worldwide Q3 2024
During an online panel among consumers in 23 markets worldwide in the third quarter of 2024, around ** percent of consumers in India reported sending feedback directly to a brand after a very good experience with it. In the Philippines and the United Arab Emirates (UAE), the share reached ** and ** percent, respectively. Meanwhile, in South Korea, Denmark, and Japan, it stood below ** percent. According to the same study, India, the Philippines, and the UAE ranked among the countries where most consumers sent direct feedback after a very poor experience with a brand.
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Qualtrics. (December 19, 2024). Percentage of consumers sending feedback directly to a brand after a very good experience with it in selected markets worldwide as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1560841/consumer-feedback-good-brand-experiences-worldwide/
Qualtrics. "Percentage of consumers sending feedback directly to a brand after a very good experience with it in selected markets worldwide as of 3rd quarter 2024." Chart. December 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1560841/consumer-feedback-good-brand-experiences-worldwide/
Qualtrics. (2024). Percentage of consumers sending feedback directly to a brand after a very good experience with it in selected markets worldwide as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1560841/consumer-feedback-good-brand-experiences-worldwide/
Qualtrics. "Percentage of Consumers Sending Feedback Directly to a Brand after a Very Good Experience with It in Selected Markets Worldwide as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2024, /statistics/1560841/consumer-feedback-good-brand-experiences-worldwide/
Qualtrics, Percentage of consumers sending feedback directly to a brand after a very good experience with it in selected markets worldwide as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1560841/consumer-feedback-good-brand-experiences-worldwide/ (last visited July 25, 2026)
Percentage of consumers sending feedback directly to a brand after a very good experience with it in selected markets worldwide as of 3rd quarter 2024 [Graph], Qualtrics, December 19, 2024. [Online]. Available: /statistics/1560841/consumer-feedback-good-brand-experiences-worldwide/
