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Consumers' trust in selected sources of news on brands in Brazil as of September 2024

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Sources

Release date

October 2024

Region

Brazil

Survey time period

September 23 to 30, 2024

Number of respondents

2,006 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Citation formats

Consume trust in sources of news on brands in Brazil 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

During a September 2024 survey, consumers in Brazil expressed the highest trust in WhatsApp messages from unknown people regarding news on brands, with ** percent reporting high or very high trust levels. Posts by influencers on social media followed at ** percent. Conversely, newspaper reports and television news garnered lower trust, with only ** percent and ** percent of respondents, respectively, indicating high or very high trust.

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