among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the exact number of respondents per surveyed territory.
Citation formats
Share of consumers changing spending after a bad CX worldwide Q3 2024, by industry
During a global survey in the third quarter of 2024, more than **** (or ** percent) of responding consumers reported decreasing spending after a very poor experience with a fast-food brand, while ** percent of the interviewees stopped spending.
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Qualtrics. (October 13, 2024). Percentage of consumers decreasing or stopping spending after a very poor experience with a brand worldwide as of 3rd quarter 2024, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1546217/percentage-consumers-changing-spending-after-bad-experience-industry-worldwide/
Qualtrics. "Percentage of consumers decreasing or stopping spending after a very poor experience with a brand worldwide as of 3rd quarter 2024, by industry." Chart. October 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1546217/percentage-consumers-changing-spending-after-bad-experience-industry-worldwide/
Qualtrics. (2024). Percentage of consumers decreasing or stopping spending after a very poor experience with a brand worldwide as of 3rd quarter 2024, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1546217/percentage-consumers-changing-spending-after-bad-experience-industry-worldwide/
Qualtrics. "Percentage of Consumers Decreasing or Stopping Spending after a Very Poor Experience with a Brand Worldwide as of 3rd Quarter 2024, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2024, /statistics/1546217/percentage-consumers-changing-spending-after-bad-experience-industry-worldwide/
Qualtrics, Percentage of consumers decreasing or stopping spending after a very poor experience with a brand worldwide as of 3rd quarter 2024, by industry ÌÇÐÄÆƽâ°æ, /statistics/1546217/percentage-consumers-changing-spending-after-bad-experience-industry-worldwide/ (last visited July 28, 2026)
Percentage of consumers decreasing or stopping spending after a very poor experience with a brand worldwide as of 3rd quarter 2024, by industry [Graph], Qualtrics, October 13, 2024. [Online]. Available: /statistics/1546217/percentage-consumers-changing-spending-after-bad-experience-industry-worldwide/
