among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the exact number of respondents per surveyed territory.
Citation formats
Share of consumers changing spending after a bad CX 2024, by country
During a global survey in the third quarter of 2024, nearly ** percent of responding consumers in Hong Kong reported decreasing spending after a very poor experience with a fast-food brand, while ** percent of the interviewees stopped spending.
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Qualtrics. (October 13, 2024). Percentage of consumers decreasing or stopping spending after very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1546243/percentage-consumers-changing-spending-after-bad-experience-selected-markets-worldwide/
Qualtrics. "Percentage of consumers decreasing or stopping spending after very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024." Chart. October 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1546243/percentage-consumers-changing-spending-after-bad-experience-selected-markets-worldwide/
Qualtrics. (2024). Percentage of consumers decreasing or stopping spending after very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1546243/percentage-consumers-changing-spending-after-bad-experience-selected-markets-worldwide/
Qualtrics. "Percentage of Consumers Decreasing or Stopping Spending after Very Poor Experiences with Brands in Selected Markets Worldwide as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2024, /statistics/1546243/percentage-consumers-changing-spending-after-bad-experience-selected-markets-worldwide/
Qualtrics, Percentage of consumers decreasing or stopping spending after very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1546243/percentage-consumers-changing-spending-after-bad-experience-selected-markets-worldwide/ (last visited August 01, 2026)
Percentage of consumers decreasing or stopping spending after very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024 [Graph], Qualtrics, October 13, 2024. [Online]. Available: /statistics/1546243/percentage-consumers-changing-spending-after-bad-experience-selected-markets-worldwide/
