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Consumer-brand interaction experiences on social media in India in 2024, by generation

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Source

Release date

July 2024

Region

India

Survey time period

January to February 2024

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Original question: "To what extent do you agree or disagree with the following statements about social media?"

Citation formats

Brand interaction of consumers on social media India 2024, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2024

According to a survey conducted among consumers in India at the beginning of 2024, just under ** percent of respondents across generations said that they discovered new brands using social media. Meanwhile, being persuaded to purchase a product based on influencer or celebrity recommendations was more prominent among millennial and Gen Z consumers compared to Gen X consumers.

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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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