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Adults' willingness to pay more for a great customer experience (CX) in the United States and selected countries in Western Europe as of September 2021

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Source

Release date

January 2022

Region

France, Germany, United Kingdom, United States

Survey time period

September 2021

Number of respondents

3,857 respondents

Age group

18 years and older

Supplementary notes

Respondents were asked if they agreed with the statement: "I will spend more money for a great customer experience."

The source does not specify the type of the survey.

Citation formats

Customer willingness to pay more for a great CX in the U.S. & Western Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 16, 2023
During a survey conducted in France, Germany, the United Kingdom, and the United States in September 2021, approximately ** percent of responding adults said they either stood neutral or disagreed with the idea of paying more for a great customer experience (CX). Around ** percent of the interviewees agreed with the statement, while ** percent stated they strongly agreed with it. About seven out of ten consumers said their interactions with companies met their expectations.
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Topics

Curated shopping in EuropeE-commerce worldwideSocial commerce in the United StatesE-commerce in the United Kingdom (UK)Online shopping behavior in the United States
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