E-commerce in Romania - statistics & facts
Romania has one of the most important digital economies in Central and Eastern Europe (CEE), reflected in its developing e-commerce market. The coronavirus (COVID-19) pandemic accelerated growth across the e-commerce industry. As consumers ordered more products and services online, web sales of Romanian enterprises increased. They peaked in the first year of the pandemic, and by 202, it still had not come even close. The share of enterprises making sales via the internet also increased, but not surpassed, with businesses such as restaurants focusing on online channels and delivery. However, while the e-commerce share in revenue remains relatively high for companies continuing to sell online, the cost of living, inflation rate, and rising prices threaten the market as Romanians try to reduce their spending.
