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Percentage of social media users engaging with brands via direct messages (DMs) in selected countries worldwide as of December 2025

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Source

Release date

December 2025

Region

Worldwide

Survey time period

as of December 18, 2025

Number of respondents

7,860 respondents

Age group

13-44 years

Special properties

among social media users; in the month preceding the survey

Supplementary notes

The source does not specify the type of survey or its date. The date given is the release date.

Respondents were based in Australia (n = 1,587), Canada (n = 1,586), Saudi Arabia (n = 1,537), the United Kingdom (n = 1,590), and the United States (n = 1,560). Respondents in the U.S. were aged 13 to 44; in the other countries, 16 to 44.

Citation formats

Share of social media users engaging with brands via DMs worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2026

During a survey among social media users in five countries published at the end of 2025, approximately ** percent of respondents in Saudi Arabia reported having engaged with brands through direct messages (DMs) during the month preceding the survey. In Canada, the share stood at ** percent.

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