U.S. skin care product retail sales value 2025| ��ƽ��

Sales of skin care products in the United States from 2020 to 2025 (in billion U.S. dollars)

Characteristic	Sales value in billion U.S. dollars
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Release date

2026

More information

Region

United States

Survey time period

2020 to 2025

Special properties

U.S. total multi-outlet

Supplementary notes

The statistics was created using several publications by the same source.
They focus on data from these time periods:
52 weeks ending February 23, 2020
52 weeks ending March 21, 2021
52 weeks ended February 26, 2023
52 weeks ended December 31, 2023
52 weeks ended March 23, 2025
52 weeks ended February 22, 2026.

Citation formats

According to the most recently available data, U.S. multi-outlets generated over *** billion U.S. dollars through skincare product sales in the 52 weeks ended February 22, 2026, reaching a peak when compared to the previous years.

Purchasing behavior and consumer preferences in the U.S.

In-store shopping and e-commerce were two of the most profitable sales channels for skincare products in the United States as of 2023. They offer not only a great selection of products from established brands but also many private label cosmetics at an affordable price - and this combination of convenience and affordability is paying off.

Skincare is taking over the global beauty industry

The global skincare industry is growing at a rapid pace. This increase in demand for skincare products stems from a major image change that the entire skincare segment has undergone in recent years. In the last few years, consumers started to invest more in anti-aging and anti-wrinkle products.