Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by age group
Characteristic
Share of respondents
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During a December 2023 survey, **** percent of U.S. consumers aged 18 to 29 reported content created by social media influencers as more compelling than scripted advertising. Among those aged 30 to 44, around **** percent expressed similar preferences. Approximately ** percent in the ** to ** age group favored influencer-driven content, and **** percent of consumers over ** shared the same preference.
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Izea. (March 26, 2024). Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1540250/influencer-content-vs-scripted-advertising-by-age-usa/
Izea. "Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by age group." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1540250/influencer-content-vs-scripted-advertising-by-age-usa/
Izea. (2024). Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1540250/influencer-content-vs-scripted-advertising-by-age-usa/
Izea. "Share of Consumers from The United States Who Found Content Created by Social Media Influencers More Compelling than Scripted Advertising Written by a Marketing Professional in The United States as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1540250/influencer-content-vs-scripted-advertising-by-age-usa/
Izea, Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1540250/influencer-content-vs-scripted-advertising-by-age-usa/ (last visited July 22, 2026)
Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by age group [Graph], Izea, March 26, 2024. [Online]. Available: /statistics/1540250/influencer-content-vs-scripted-advertising-by-age-usa/
