Figures of micro and nano influencer tiers have been combined for better understanding.
According to the source, influencers are classified into four tiers according to the number of followers as follows:
Top influencers: above 1 million followers;
Macro influencers: 100,000 to 1 million followers;
Mid-tier influencers: 30,000 to 100,000 followers;
Micro-influencers: 10,000 to 30,000 followers;
Nano influencers: 1,000 to 10,000 followers.
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts.
Citation formats
Beauty brands influencer spending allocation in Hong Kong Q2 2024, by influencer tier
Macro influencers with 100,000 to one million followers have been the favorites of major beauty and cosmetics brands in Hong Kong. In the second quarter of 2024, Shu Uemura allocated ** percent of its influencer spending to macro influencers to promote broad reach and encourage strong engagement. Dior Makeup, Prada Beauty, and Guerlain were also betting big on macro influencers, investing at least ** percent of their influencer campaign costs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Hong Kong, & Cloudbreakr. (July 30, 2024). Distribution of influencer spending of leading beauty and cosmetics brands in Hong Kong in 2nd quarter 2024, by influencer tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1536162/hong-kong-beauty-and-cosmetics-brands-influencer-spending-distribution-by-influencer-tier/
IAB Hong Kong, und Cloudbreakr. "Distribution of influencer spending of leading beauty and cosmetics brands in Hong Kong in 2nd quarter 2024, by influencer tier." Chart. July 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1536162/hong-kong-beauty-and-cosmetics-brands-influencer-spending-distribution-by-influencer-tier/
IAB Hong Kong, Cloudbreakr. (2024). Distribution of influencer spending of leading beauty and cosmetics brands in Hong Kong in 2nd quarter 2024, by influencer tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1536162/hong-kong-beauty-and-cosmetics-brands-influencer-spending-distribution-by-influencer-tier/
IAB Hong Kong, and Cloudbreakr. "Distribution of Influencer Spending of Leading Beauty and Cosmetics Brands in Hong Kong in 2nd Quarter 2024, by Influencer Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2024, /statistics/1536162/hong-kong-beauty-and-cosmetics-brands-influencer-spending-distribution-by-influencer-tier/
IAB Hong Kong & Cloudbreakr, Distribution of influencer spending of leading beauty and cosmetics brands in Hong Kong in 2nd quarter 2024, by influencer tier ÌÇÐÄÆƽâ°æ, /statistics/1536162/hong-kong-beauty-and-cosmetics-brands-influencer-spending-distribution-by-influencer-tier/ (last visited August 01, 2026)
Distribution of influencer spending of leading beauty and cosmetics brands in Hong Kong in 2nd quarter 2024, by influencer tier [Graph], IAB Hong Kong, & Cloudbreakr, July 30, 2024. [Online]. Available: /statistics/1536162/hong-kong-beauty-and-cosmetics-brands-influencer-spending-distribution-by-influencer-tier/
