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Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States from 2021 to 2023

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Source

Release date

March 2024

Region

United States

Survey time period

December 27 and 28, 2023

Number of respondents

1,217 respondents

Special properties

among internet users

Citation formats

Consumers finding influencer content more compelling than scripted ads U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

During a December 2023 survey, around **** percent of consumers from the United States found content created by social media influencers more compelling than scripted advertising written by marketing professionals increased. The previous year approximately **** percent of respondents said the same.

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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per month, billed annually 1
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