WeChat's influencer (KOL) campaigns generated the highest returns for the beauty brands in China. Around ** percent of surveyed WeChat users decided to buy certain beauty products recommended by KOLs in the first half of 2019. Clothing was the second successful category with ** percent of respondents admitting making a purchasing decision, followed by food and beverage, furniture, and travel product categories. WeChat is the most popular app in China with around * monthly active users in 2019. Its unique e-commerce design has become ideal for companies to boost sales.
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WalktheChat. (August 4, 2019). Share of WeChat users who purchased products following influencer recommendations in China in 1st half 2019, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1056030/china-internet-users-shopping-based-on-wechat-influencers-ads-by-product-type/
WalktheChat. "Share of WeChat users who purchased products following influencer recommendations in China in 1st half 2019, by product category." Chart. August 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1056030/china-internet-users-shopping-based-on-wechat-influencers-ads-by-product-type/
WalktheChat. (2019). Share of WeChat users who purchased products following influencer recommendations in China in 1st half 2019, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1056030/china-internet-users-shopping-based-on-wechat-influencers-ads-by-product-type/
WalktheChat. "Share of Wechat Users Who Purchased Products following Influencer Recommendations in China in 1st Half 2019, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2019, /statistics/1056030/china-internet-users-shopping-based-on-wechat-influencers-ads-by-product-type/
WalktheChat, Share of WeChat users who purchased products following influencer recommendations in China in 1st half 2019, by product category ÌÇÐÄÆƽâ°æ, /statistics/1056030/china-internet-users-shopping-based-on-wechat-influencers-ads-by-product-type/ (last visited July 26, 2026)
Share of WeChat users who purchased products following influencer recommendations in China in 1st half 2019, by product category [Graph], WalktheChat, August 4, 2019. [Online]. Available: /statistics/1056030/china-internet-users-shopping-based-on-wechat-influencers-ads-by-product-type/
