Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
Citation formats
Largest cosmetics advertisers on Xiaohongshu influencers in China 2024
International brands dominated the influencer marketing for cosmetic products on Xiaohongshu. From January to July 2024, Lancôme spent *** million yuan to collaborate with KOls on the Chinese social commerce platform to boost its popularity and enhance sales revenue.
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QuestMobile. (September 23, 2024). Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Cosmetics and Skincare Industry on Xiaohongshu Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/ (last visited August 05, 2026)
Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: /statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
