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Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group

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Source

Release date

April 2024

Region

United States

Survey time period

March 19 and 20, 2024

Number of respondents

1,280 respondents

Age group

18 years and older

Special properties

among social media users only

Citation formats

Share of U.S. consumers make infuencer-driven purchases on Amazon 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2024

During a 2024 survey, ** percent of responding social media users from the United States who made influencer-inspired purchases stated they made such purchases on Amazon. The share was highest for the age group ** to **, at **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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