In a 2024 survey, about ** percent of advertisers in China found it challenging to create viral posts or videos. Other common problems in social media marketing were mostly related to key opinion leaders (KOLs), such as influencer fraud and the evaluation of KOL marketing effects.
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Miaozhen Systems, & China Advertising Association. (February 25, 2025). Major challenges in social media marketing among advertisers in China as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1615708/china-common-challenges-in-social-media-marketing-among-advertisers/
Miaozhen Systems, und China Advertising Association. "Major challenges in social media marketing among advertisers in China as of December 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1615708/china-common-challenges-in-social-media-marketing-among-advertisers/
Miaozhen Systems, China Advertising Association. (2025). Major challenges in social media marketing among advertisers in China as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1615708/china-common-challenges-in-social-media-marketing-among-advertisers/
Miaozhen Systems, and China Advertising Association. "Major Challenges in Social Media Marketing among Advertisers in China as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1615708/china-common-challenges-in-social-media-marketing-among-advertisers/
Miaozhen Systems & China Advertising Association, Major challenges in social media marketing among advertisers in China as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1615708/china-common-challenges-in-social-media-marketing-among-advertisers/ (last visited July 30, 2026)
Major challenges in social media marketing among advertisers in China as of December 2024 [Graph], Miaozhen Systems, & China Advertising Association, February 25, 2025. [Online]. Available: /statistics/1615708/china-common-challenges-in-social-media-marketing-among-advertisers/
