Leading media challenges for companies in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025, by business model
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During an October 2025 survey among digital media experts using programmatic advertising in the United States, ** percent of respondents working at brands or agencies cited ad content adjacency as a major digital media challenge for their organization in the following 12 months. Among participants working at publishers and platforms, ** percent mentioned the high carbon emissions of programmatic ads.
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Integral Ad Science. (December 5, 2025). Leading media challenges for companies in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025, by business model [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/552656/digital-media-challenges/
Integral Ad Science. "Leading media challenges for companies in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025, by business model." Chart. December 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/552656/digital-media-challenges/
Integral Ad Science. (2025). Leading media challenges for companies in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025, by business model. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/552656/digital-media-challenges/
Integral Ad Science. "Leading Media Challenges for Companies in The following 12 Months According to Digital Media Experts Using Programmatic Advertising in The United States as of October 2025, by Business Model." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2025, /statistics/552656/digital-media-challenges/
Integral Ad Science, Leading media challenges for companies in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025, by business model ÌÇÐÄÆƽâ°æ, /statistics/552656/digital-media-challenges/ (last visited July 15, 2026)
Leading media challenges for companies in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025, by business model [Graph], Integral Ad Science, December 5, 2025. [Online]. Available: /statistics/552656/digital-media-challenges/
