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Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023

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Sources

Release date

October 2023

Region

Canada, United States

Survey time period

August 2023

Number of respondents

607*

Supplementary notes

* Number of responding CMOs in Canada: 206.
Number of responding CMOs in the United States: 401.

The source does not specify the survey type.

Citation formats

Expected marketing budget increase according to CMOs in Canada & the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 7, 2023
During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around ** percent of respondents said their marketing budget would increase between **** and ** percent during the next 12 months. The share of interviewees thinking the budget would stay flat stood at ** percent, while overall, respondents who thought it would decline amounted to only percent.
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