During a September 2023 survey among in-house marketing decision-makers in the United States, ** percent of respondents said changes were necessary in the area of quality in order to keep up with generational shifts. Sustainability was cited by ** percent of the interviewees.
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RR Donnelley. (December 7, 2023). Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley. "Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023." Chart. December 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley. (2023). Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley. "Leading Areas Where Changes Were Necessary to Keep Pace with Generational Shifts According to Marketers in The United States as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2023, /statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley, Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/ (last visited July 27, 2026)
Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023 [Graph], RR Donnelley, December 7, 2023. [Online]. Available: /statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
