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Share of marketing budgets allocated to live streaming among retailers using livestreaming as a sales or promotional channel worldwide as of April 2022

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Sources

Release date

May 2022

Region

Worldwide

Survey time period

April 14 to 21, 2022

Number of respondents

220 respondents

Special properties

among organizations sell products through physical locations or online using live streaming as a sales or promotional channel

Method of interview

Online survey

Citation formats

Share of marketing budgets allocated to live streaming among retailers worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2022
During a 2022 survey, ** percent of respondents at organizations selling products through physical locations or online using live streaming as a sales or promotional channel stated that their organizations invested ** to ** percent of their marketing budgets into live streaming. The most popular platforms used by consumers to purchase products during live-streaming events are Facebook, Instagram, and TikTok.
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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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