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Planned investments in marketing technology (martech) categories according to brand marketers in the United States as of January 2021

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Source

Release date

February 2021

Region

United States

Survey time period

December 2020 to January 2021

Number of respondents

200 respondents

Supplementary notes

The source provides the following explanation: "Brand marketers were asked which one (1) of the 5 categories they will be investing in the most over the next 18 months."
Respondents were part of the source's network.

Citation formats

Investments in martech categories in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 18, 2021
Based on results of a survey of brand marketers, concluded in January 2021, the marketing technology category that was expected to see the largest investment was advertising and promotion. However, customer experience martech was also a leading investment, indicated by a little over ** percent of responding marketers.
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