During a survey conducted in June and July 2023 among marketing professionals worldwide, ** percent of respondents said the lack of a profit and loss (P&L) policy that treats the planet and profit equally in decision making was the leading challenge preventing the transition to sustainability. This was followed by another ** percent of respondents citing a lack of allocated internal resources, while another ** percent mentioned marketing's knowledge and skill gap on sustainability.
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World Federation of Advertisers. (September 14, 2023). Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023." Chart. September 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. (2023). Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers. "Leading Challenges Preventing Transition towards Sustainability According to Marketers Worldwide as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2023, /statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
World Federation of Advertisers, Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/ (last visited July 21, 2026)
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023 [Graph], World Federation of Advertisers, September 14, 2023. [Online]. Available: /statistics/1463984/challenges-preventing-transition-marketing-sustainability-worldwide/
