The survey was carried out in the following countries/territories: Brazil, Canada, France, Germany, Italy, Japan, Mexico, the Netherlands, Singapore, Spain, Sweden, Taiwan, Thailand, the United Arab Emirates, the United Kingdom (UK), and the United States.
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Selected attitudes on sustainability in marketing among executives worldwide 2023
During a January 2023 survey among VP and C-Suite executives worldwide, ** percent of respondents said sustainability should be more than a PR stunt, and ** percent stated that greenwashing should have more severe consequences. Despite this consensus, ** percent also said that most organizations in the industry would be caught greenwashing if investigated more thoroughly. According to almost *** out of 10 respondents, their own company also overstated or inaccurately represented their own sustainability efforts.
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Google. (April 12, 2023). Selected attitudes on sustainability in marketing among executives worldwide as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google. "Selected attitudes on sustainability in marketing among executives worldwide as of January 2023." Chart. April 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google. (2023). Selected attitudes on sustainability in marketing among executives worldwide as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google. "Selected Attitudes on Sustainability in Marketing among Executives Worldwide as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Apr 2023, /statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
Google, Selected attitudes on sustainability in marketing among executives worldwide as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/ (last visited July 30, 2026)
Selected attitudes on sustainability in marketing among executives worldwide as of January 2023 [Graph], Google, April 12, 2023. [Online]. Available: /statistics/1464826/attitudes-sustainability-marketing-executives-worldwide/
