ROI refers to a value of short-term sales (over the period of placement and three months afterwards) that is returned for every Russian ruble spent by brands being promoted through a channel.
The study was based on the analysis of over one billion U.S. dollars in media budgets in Russia from 2015 to 2019 and marketing mix studies.
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ROI on advertising in media in Russia 2019, by channel
The return on investment (ROI) of online banner advertising in Russia reached *** in 2019. For television ads, the indicator had a significantly lower level, recorded at one.
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Adindex. (July 29, 2020). Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex. "Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles)." Chart. July 29, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex. (2020). Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex. "Return on Investment (Roi) on Advertising in Media in Russia in 2019, by Channel (in Russian Rubles)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2020, /statistics/1055048/russia-advertising-media-roi-by-channel/
Adindex, Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles) ÌÇÐÄÆƽâ°æ, /statistics/1055048/russia-advertising-media-roi-by-channel/ (last visited July 29, 2026)
Return on investment (ROI) on advertising in media in Russia in 2019, by channel (in Russian rubles) [Graph], Adindex, July 29, 2020. [Online]. Available: /statistics/1055048/russia-advertising-media-roi-by-channel/
