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Advertising expenditure of real estate companies in China in 2018 (in million yuan)

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Sources

Release date

July 2020

Region

China

Survey time period

2018

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of August 2020).

Values have been rounded to provide a better understanding of the statistics.

Citation formats

Advertising expenditure of real estate companies in China 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 9, 2020
As the Chinese government had tightened regulations on the real estate market, the advertising expenditure of real estate companies decreased by ** percent to about *** billion yuan in 2018. Evergrande Real Estate Group was the second biggest advertiser from the industry that year, spending around *** million yuan on advertising.
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