According to a survey on marketing in China conducted in late 2023, around ** percent of surveyed advertisers expected China's marketing spending would contract in 2024. Smaller advertisers were more likely to agree with such a statement.
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Sohu. (December 30, 2023). Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu. "Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type." Chart. December 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu. (2023). Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu. "Expected Marketing Spending Growth for 2024 among Advertisers in China as of December 2023, by Advertiser Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Dec 2023, /statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu, Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type ÌÇÐÄÆƽâ°æ, /statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/ (last visited July 27, 2026)
Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type [Graph], Sohu, December 30, 2023. [Online]. Available: /statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
