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Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024

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Sources

In cooperation with
Release date

March 2023

Region

United States

Survey time period

2015 to 2023

Number of respondents

314**

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

* Forecast.
** Sample size provided refers only to the 2023 survey.

Citation formats

U.S. businesses mobile marketing budget share 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2023
In a survey conducted in February 2023, responding marketers in the United States indicated that19 percent of their marketing budget was devoted to mobile marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and feel nearly ** percent by September 2022.
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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesMobile advertising and marketing worldwide
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