*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Spain: most popular health & beauty brands 2024, based on Consumer Reach Points
This statistic presents the leading health and beauty brands ranked by Consumer Reach Points (CRPs) in Spain in 2024. This year, Colgate was the leading brand for health and beauty in Spain, with approximately **** million Consumer Reach Points. Nivea and Evax ranked in second and third place, with **** and **** million CRPs, respectively.
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Kantar Worldpanel. (April 20, 2026). Leading health and beauty brands in Spain in 2024 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/444727/most-chosen-health-and-beauty-brands-spain/
Kantar Worldpanel. "Leading health and beauty brands in Spain in 2024 (in million Consumer Reach Points) ." Chart. April 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/444727/most-chosen-health-and-beauty-brands-spain/
Kantar Worldpanel. (2026). Leading health and beauty brands in Spain in 2024 (in million Consumer Reach Points) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/444727/most-chosen-health-and-beauty-brands-spain/
Kantar Worldpanel. "Leading Health and Beauty Brands in Spain in 2024 (in Million Consumer Reach Points) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2026, /statistics/444727/most-chosen-health-and-beauty-brands-spain/
Kantar Worldpanel, Leading health and beauty brands in Spain in 2024 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/444727/most-chosen-health-and-beauty-brands-spain/ (last visited August 02, 2026)
Leading health and beauty brands in Spain in 2024 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, April 20, 2026. [Online]. Available: /statistics/444727/most-chosen-health-and-beauty-brands-spain/
