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Leading challenges in improving artificial intelligence (AI) visibility according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026

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Sources

Release date

May 2026

Region

United States

Survey time period

as of May 26, 2026

Number of respondents

150 respondents

Special properties

among marketing practitioners (director and manager levels) and leaders (CMO and VP/SVP levels)

Supplementary notes

The source does not specify the survey type date; the date given is the publication date.

Multiple answers were possible.

Citation formats

Leading challenges in improving AI visibility for B2B tech marketers in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2026

During a 2026 survey among business-to-business (B2B) tech marketing professionals in the United States, approximately ** percent included limited knowledge and expertise about generative engine optimization (GEO) among their leading challenges in improving artificial intelligence (AI) visibility. A lack of coordination or knowledge sharing across content, PR, and web teams ranked second, mentioned by ** percent of respondents, while ** percent cited difficulty measuring success and tracking deal flow.

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Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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