Departments that should be responsible for generative engine optimization (GEO) within an organization according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026
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During a 2026 survey among business-to-business (B2B) tech marketing professionals in the United States, nearly **** reported believing that digital marketing and search engine optimization (SEO) teams should own generative engine optimization (GEO) activities within an organization. Public relations (PR) and communications followed, chosen by ** percent of respondents, while ** percent selected content.
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Corporate Ink. (May 26, 2026). Departments that should be responsible for generative engine optimization (GEO) within an organization according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1662305/areas-responsible-geo-b2b-marketers-united-states/
Corporate Ink. "Departments that should be responsible for generative engine optimization (GEO) within an organization according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026." Chart. May 26, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1662305/areas-responsible-geo-b2b-marketers-united-states/
Corporate Ink. (2026). Departments that should be responsible for generative engine optimization (GEO) within an organization according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1662305/areas-responsible-geo-b2b-marketers-united-states/
Corporate Ink. "Departments That Should Be Responsible for Generative Engine Optimization (Geo) within An Organization According to Business-to-business (B2b) Tech Marketing Professionals in The United States as of May 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 May 2026, /statistics/1662305/areas-responsible-geo-b2b-marketers-united-states/
Corporate Ink, Departments that should be responsible for generative engine optimization (GEO) within an organization according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1662305/areas-responsible-geo-b2b-marketers-united-states/ (last visited July 30, 2026)
Departments that should be responsible for generative engine optimization (GEO) within an organization according to business-to-business (B2B) tech marketing professionals in the United States as of May 2026 [Graph], Corporate Ink, May 26, 2026. [Online]. Available: /statistics/1662305/areas-responsible-geo-b2b-marketers-united-states/