Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
Citation formats
Largest home appliance advertisers on Xiaohongshu influencers in China 2024
From January to July 2024, Midea's influencer spending on Xiaohongshu ranked first among famous household appliance brands, reaching ** million yuan. Haier and Fotile each invested less than ** million yuan to collaborate with influencers for blind advertising on the Chinese social commerce platform.
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QuestMobile. (September 23, 2024). Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Household Appliance Industry on Xiaohongshu Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/ (last visited August 05, 2026)
Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: /statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
