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Distribution of brand ambassadors in China in 2024, by industry

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

February 2025

Region

China

Survey time period

2024

Supplementary notes

Data was calculated by ÌÇÐÄÆƽâ°æ based on the actual figures presented in the original report.

Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.

Citation formats

Share of brand endorsers in China 2024, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2026

In 2024, fashion and accessories brands were the leading adopters of celebrity endorsers in China, accounting for ** percent of all brand ambassador appointments. Food and beverage brands ranked second, representing ** percent of the total.

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Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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