One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of November 2024).
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts. More than 5,000 domestic and international brands from 22 different industries in Hong Kong were monitored, and at least 30,000 influencers and content creators on Instagram and Facebook, were included in the analysis. As a reference to determine influencer fees, the source collected a list of rate cards from influencers with a balance of tier levels. Production costs or advertising expenses related to the campaigns were excluded, which means the calculation might differ from the actual cost, i.e. influencer quotation.
Citation formats
Influencer marketing costs of major electronics brands in Hong Kong Q2 2024
The influencer marketing of the electronics and appliances industry in Hong Kong amounted to *** million Hong Kong dollars in the second quarter of 2024. Dyson topped the spending at ** Hong Kong dollars. Insta 360, LG HK, and Sony were other major electronics and appliances betting big on influencer marketing.
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Cloudbreakr, & IAB Hong Kong. (July 30, 2024). Spending on influencer marketing of major electronics and appliances brands in Hong Kong in 2nd quarter 2024 (in thousand Hong Kong dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1536918/hong-kong-influencer-marketing-spending-electronics-and-appliances-brands/
Cloudbreakr, und IAB Hong Kong. "Spending on influencer marketing of major electronics and appliances brands in Hong Kong in 2nd quarter 2024 (in thousand Hong Kong dollars)." Chart. July 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1536918/hong-kong-influencer-marketing-spending-electronics-and-appliances-brands/
Cloudbreakr, IAB Hong Kong. (2024). Spending on influencer marketing of major electronics and appliances brands in Hong Kong in 2nd quarter 2024 (in thousand Hong Kong dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1536918/hong-kong-influencer-marketing-spending-electronics-and-appliances-brands/
Cloudbreakr, and IAB Hong Kong. "Spending on Influencer Marketing of Major Electronics and Appliances Brands in Hong Kong in 2nd Quarter 2024 (in Thousand Hong Kong Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2024, /statistics/1536918/hong-kong-influencer-marketing-spending-electronics-and-appliances-brands/
Cloudbreakr & IAB Hong Kong, Spending on influencer marketing of major electronics and appliances brands in Hong Kong in 2nd quarter 2024 (in thousand Hong Kong dollars) ÌÇÐÄÆƽâ°æ, /statistics/1536918/hong-kong-influencer-marketing-spending-electronics-and-appliances-brands/ (last visited July 31, 2026)
Spending on influencer marketing of major electronics and appliances brands in Hong Kong in 2nd quarter 2024 (in thousand Hong Kong dollars) [Graph], Cloudbreakr, & IAB Hong Kong, July 30, 2024. [Online]. Available: /statistics/1536918/hong-kong-influencer-marketing-spending-electronics-and-appliances-brands/
