According to a 2023 survey, Gen Z shoppers in Italy, meaning those between ** and **, were the most inclined to follow and make purchases from influencers on social media. Generally, brand and retailer accounts were the most popular choice among Italian social commerce users.
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Klarna. (June 23, 2023). Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1394821/account-types-followed-purchase-italy-age/
Klarna. "Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort." Chart. June 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1394821/account-types-followed-purchase-italy-age/
Klarna. (2023). Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1394821/account-types-followed-purchase-italy-age/
Klarna. "Types of Social Media Accounts Shoppers Followed and Purchased from in Italy in 1st Quarter 2023, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2023, /statistics/1394821/account-types-followed-purchase-italy-age/
Klarna, Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1394821/account-types-followed-purchase-italy-age/ (last visited July 21, 2026)
Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort [Graph], Klarna, June 23, 2023. [Online]. Available: /statistics/1394821/account-types-followed-purchase-italy-age/
