In a survey conducted in 2024 among Australian online shoppers, around ** percent of Gen Z respondents surveyed reported making purchases through social media in the past six months. Millennials followed closely, with ** percent of respondents in this generation shopping through social media platforms.
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PayPal. (February 19, 2025). Share of shoppers making purchases through social media in Australia as of September 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1389369/australia-social-shoppers-by-generation/
PayPal. "Share of shoppers making purchases through social media in Australia as of September 2024, by generation." Chart. February 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1389369/australia-social-shoppers-by-generation/
PayPal. (2025). Share of shoppers making purchases through social media in Australia as of September 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1389369/australia-social-shoppers-by-generation/
PayPal. "Share of Shoppers Making Purchases through Social Media in Australia as of September 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Feb 2025, /statistics/1389369/australia-social-shoppers-by-generation/
PayPal, Share of shoppers making purchases through social media in Australia as of September 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1389369/australia-social-shoppers-by-generation/ (last visited July 24, 2026)
Share of shoppers making purchases through social media in Australia as of September 2024, by generation [Graph], PayPal, February 19, 2025. [Online]. Available: /statistics/1389369/australia-social-shoppers-by-generation/
