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Share of live commerce shoppers in Japan as of November 2021, by age group and gender

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Sources

Release date

April 2022

Region

Japan

Survey time period

November 26 to 30, 2021

Number of respondents

10,300 respondents

Age group

20-79 years

Special properties

respondents were registered at Macromill's survey panel

Method of interview

Online survey

Citation formats

Share of livestream commerce users in Japan 2021, by age and gender

Published by
Yihan Ma,
Sep 22, 2022
The minority of Japanese online shoppers made use of live commerce as revealed in a survey conducted in ***. The highest share of users was found among female respondents in their thirties, with **** percent. The largest user base among men was in the age group 40 to 49 years and 50 to 59 years, with *** percent of respondents in both cohorts having made purchases via livestream commerce.
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