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Decisive content type facilitating purchases on social networking services in Japan as of July 2022

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Source

Release date

August 2022

Region

Japan

Survey time period

July 5 to 7, 2022

Number of respondents

984 respondents

Age group

20-69 years

Special properties

respondents who have made purchases on social media

Method of interview

Online survey

Citation formats

Content type motivating social commerce in Japan 2022

Published by
F. Watty,
Jul 5, 2023
Product videos were the main content type that facilitated social commerce transactions in Japan, as revealed in a survey conducted in ****. Over ** percent of respondents stated that videos showcasing a product were the decisive content type for a purchase made via social networking services.
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