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Number of products purchased per person online vs. on social media worldwide in 2023

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Source

Release date

November 2023

Region

Worldwide

Survey time period

August 2023

Number of respondents

7,000 respondents

Age group

18 years and older

Supplementary notes

The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.



Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Number of products purchased per person online vs. on social media 2023

Published by
Yihan Ma,
Mar 12, 2024

As of August 2023, global consumers were most likely to buy between *** and **** products online. Similarly, a comparable portion of respondents made purchases within this range on social media. However, **** of those surveyed admitted to abstaining from any purchases through social media channels, contrasting sharply with the mere percent who expressed similar reservations about online purchases in general.

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