The majority of Japanese consumers shopped online at least once a month as revealed in a survey conducted in June 2023. A comparison between male and female shoppers showed that the frequency of online shopping activities was similar, as around ** percent of male and female respondents made online purchases several times a month. Among respondents who did not use shopping websites, the share was slightly higher for men with **** percent compared to a *** percent share of women.
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Appliv Topics. (June 20, 2023). Frequency of shopping online in Japan as of June 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics. "Frequency of shopping online in Japan as of June 2023, by gender." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics. (2023). Frequency of shopping online in Japan as of June 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics. "Frequency of Shopping Online in Japan as of June 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics, Frequency of shopping online in Japan as of June 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1280157/japan-online-shopping-frequency-by-gender/ (last visited July 27, 2026)
Frequency of shopping online in Japan as of June 2023, by gender [Graph], Appliv Topics, June 20, 2023. [Online]. Available: /statistics/1280157/japan-online-shopping-frequency-by-gender/
