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Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender

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Source

Release date

November 2023

Region

Worldwide

Survey time period

August 2023

Number of respondents

7,000 respondents

Age group

18 years and older

Supplementary notes

The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.

Citation formats

Main social media activities as part of the shopping journey 2023, by gender

Published by
F. Watty,
Mar 12, 2024

In a 2023 survey, it was found that both men and women frequently encounter products through social media during their shopping journey. More than ** percent of women and over **** of men reported discovering products through social media. Notably, women exhibit a higher tendency to discover new products via social media in comparison to other channels, and they also engage more frequently in product research on these platforms.

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