In 2021, a Chinese social commerce consumer spent on average around * yuan on purchasing goods from social commerce platforms. The average annual spending grew only slightly compared to 2020. The social commerce sector in China faced a setback due to the coronavirus outbreak since 2020.
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100ec.cn. (March 23, 2022). Average annual expenditure on social commerce per user in China from 2016 to 2021 (in yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1268120/china-annual-spending-on-social-commerce/
100ec.cn. "Average annual expenditure on social commerce per user in China from 2016 to 2021 (in yuan)." Chart. March 23, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1268120/china-annual-spending-on-social-commerce/
100ec.cn. (2022). Average annual expenditure on social commerce per user in China from 2016 to 2021 (in yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1268120/china-annual-spending-on-social-commerce/
100ec.cn. "Average Annual Expenditure on Social Commerce per User in China from 2016 to 2021 (in Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2022, /statistics/1268120/china-annual-spending-on-social-commerce/
100ec.cn, Average annual expenditure on social commerce per user in China from 2016 to 2021 (in yuan) ÌÇÐÄÆƽâ°æ, /statistics/1268120/china-annual-spending-on-social-commerce/ (last visited July 20, 2026)
Average annual expenditure on social commerce per user in China from 2016 to 2021 (in yuan) [Graph], 100ec.cn, March 23, 2022. [Online]. Available: /statistics/1268120/china-annual-spending-on-social-commerce/
