A survey conducted in July 2020 among online consumers in Australia revealed that just under of social shoppers were female. Around **** of consumers shopping through social media networks were male.
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Capterra. (September 3, 2020). Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra. "Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender." Chart. September 3, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra. (2020). Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra. "Share of Shoppers Purchasing through Social Media Platforms in Australia as of July 2020, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Sep 2020, /statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra, Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/ (last visited July 31, 2026)
Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender [Graph], Capterra, September 3, 2020. [Online]. Available: /statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/