According to a survey on social marketing in China conducted in late 2024,* in ten surveyed advertisers reported that KOL (key opinion leaders) promotion would be the main focus of their company's social marketing strategy in the coming year. Brand-operated live streaming and KOC (key opinion consumers) and KOS (key opinion sales) marketing followed.
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Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com). (December 26, 2024). Most expected social marketing formats among advertisers in China in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, und Various sources (GDMS, und M360, und chinanews.com). "Most expected social marketing formats among advertisers in China in 2025." Chart. December 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, Various sources (GDMS, M360, chinanews.com). (2024). Most expected social marketing formats among advertisers in China in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, and Various sources (GDMS, and M360, and chinanews.com). "Most Expected Social Marketing Formats among Advertisers in China in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Dec 2024, /statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems & Various sources (GDMS & M360 & chinanews.com), Most expected social marketing formats among advertisers in China in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1307814/china-social-marketing-key-channels/ (last visited July 29, 2026)
Most expected social marketing formats among advertisers in China in 2025 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com), December 26, 2024. [Online]. Available: /statistics/1307814/china-social-marketing-key-channels/
