ÌÇÐÄÆƽâ°æ

Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Release date

June 2023

Region

Taiwan

Survey time period

May 11 to 31, 2023

Number of respondents

12,320 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you follow at least one influencer on social media?

Age group breakdowns:
16-24 years: 16 percent
25-34 years: 31 percent
35-44 years: 28 percent
45-54 years: 17 percent
55+ years: 8 percent

Percentages may not total 100 due to rounding.

Citation formats

Influencer following rate on social media in Taiwan 2023, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2023
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by in May 2023, about ** percent of respondents from Taiwan who were aged between 35 and 44 years had followed at least one influencer on social media. Slightly more than half of them said that they had purchased the products endorsed by the influencer.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.